Search Engine Optimization, commonly known as SEO, is the practice of optimizing websites and online content to improve their visibility and ranking on search engine results pages. By incorporating SEO techniques into website design and content creation, businesses can increase their online presence and attract more organic traffic to their websites.

SEO involves a range of strategies and tactics, including keyword research, on-page optimization, link building, and content creation. Keyword research helps businesses identify the phrases and terms that their target audience is searching for, allowing them to create content that is optimized for those keywords.

On-page optimization involves optimizing individual web pages to make them more relevant to specific search queries. This includes optimizing page titles, meta descriptions, headers, and content for specific keywords.

Link building involves acquiring links from other websites to improve a website’s authority and relevance in the eyes of search engines. Content creation involves creating high-quality, informative, and engaging content that is optimized for search engines and appeals to users.

Overall, SEO is an essential aspect of online marketing and can help businesses increase their visibility, attract more traffic, and ultimately, drive more sales and revenue. By staying up to date with the latest SEO best practices and strategies, businesses can ensure that their online presence remains strong and competitive in today’s digital landscape.